Even if they’re a dud, at least the serpent holder makes it a lot harder for them to pocket your BIC. I don’t smoke (except outside Bossa), but I always carry one in case someone hot asks for a light. “And what’s more physical than the ability to create fire?” Or more romantic. “I think people just want more physical connection with their objects because we’re living in this digital age,” Williams says. Its aesthetic, Faria points out, is also very much in line with the spinning drain of a Y2K revival we’re in right now - and with that, an uptick in smoking versus vaping. (You pick the lighter color that shows through the spiral Scott says pink and blue are the most popular at Noguchi.) Meanwhile, Chen says the design duo is tagged every other day in Instagram photos of the key chain by “Japanese teenagers with 100 followers.” (When I looked through their tagged pics to see who else might have bought the lighter holder, I did confirm that there are a lot of pics by preternaturally well-dressed Japanese youths - and some Engineered Garment dudes, as well as a few little shirt, big pants women.) My colleague Simone even spotted one in Cleveland at Cent’s, a pizzeria with an adjoining shop Vince Morelli, the owner and a former Bushwick resident, says it’s a best seller.Įvan Scott, the manager of retail and merchandising at the Noguchi Museum Shop, which sells the key chain, chalks the popularity up to its playful, clever design: “a snake polished down to its essential, abstract shape” that makes a quotidian object at once prettier and more personal than its unadorned self. “It’s not particularly specific,” she continues, which might explain why it’s been circulating in fashion, design, and yes, skate circles - disparate (but sometimes overlapping) scenes. “I’ve been to some art shows where there were definitely skate bros - who are not carrying handbags - and they’re like, ‘Oh, I have one of those,’” says Sarah Law, the founder and creative director of KARA. (Fabiana Faria of Coming Soon says she can’t recall seeing a celebrity post it.) But I heard plenty of anecdotal evidence that supported my own observations. Unfortunately, no one could pinpoint a patient zero. The guitar amp key holder is of course not an actual working amplifier so dont get your hopes up of it playing any tunes. When I started asking around to figure out why this three-inch coil of stainless steel - it’s almost always the stainless-steel version, though it does come in brass - seems to have taken downtown Manhattan and Brooklyn by storm, everyone agreed that sometime in the last four months to a year, the word-of-mouth exposure and peer-to-peer copying that make a trend finally reached a saturation point. A third appeared outside Leo in Williamsburg, on what I like to imagine was a post–San Giuseppe, pre-soft-serve cig break. A second attendee said she’d seen three walking around the city that day, to which the first replied, pouting, that she’d have to stop using hers.Ĭall it confirmation bias, but since that night, I, too, have clocked frequent appearances of the Serpent Lighter Holder, designed by Chen Chen and Kai Williams from their 2018 collaboration with the accessories brand KARA. In fact, after I left the aforementioned event, I counted two more: one swinging from a Fendi Baguette dupe and another from the zipper of a mini- Kipling. The cause: a key chain dangling from another guest’s handbag that resembled a metallic snake winding around a slim BIC lighter. You'll love the way the mounting system holds the key holder tightly to the wall and makes plugging in your keys a joy.Photo-Illustration: The Strategist Photo: RetailerĪbout a month ago, as I was attending a press preview for the jewelry designer Millie Savage, I noticed a commotion on the other side of a vitrine housing some $300 cocaine spoons. Mounting plate, hardware and instructions included. It mounts quickly and securely to your wall and comes with guitar plug keychains (. Baltic birch grade plywood wrapped with Basket Weave Black Tolex Our wall mounted key holder is designed like a guitar amp and built like one.Emulates the VOX AC30 Amplifier Completely Analog Design Plug Your Guitar In.
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